LOYALTY PROGRAMME.
Getting new customers is key for all businesses however ensuring that they remain customers, is possibly even more important. In a competitive industry, making your customers feel special and thought of, is essential.
Businesses are short-sighted when they worry more about getting new customers than retaining and rewarding their existing customers. Any customer loyalty programme should be more about the recognition of loyal clustomers (80%) and (20%) about the actual reward.
The MyBusiness Loyalty Programme awards points based on a customer’s spend but also when they refer a new customer, have a birthday or purchase a new product or service. The reward can be as little as a cappuccino from the coffee shop next door to a gift voucher for them to give to a third party.
The MyBusiness Software loyalty cards are bar coded and client information about spend, past purchases, personal preferences etc. can be obtained at the ‘swipe of a card’. The customer feels special AND the card acts as a marketing tool for the business every time the customer shows it to her friends or colleagues.
